7 Episodes

A comprehensive deep dive into NYC's 2K and 3K expansion programs. Understand the opportunity, the requirements, and the financial implications of participating in these publicly funded early childhood education initiatives.

Starting a childcare business requires more than passion — it requires personal and financial readiness. In this episode, Zuleika walks you through a personal survival checklist to determine if you're truly ready to make the commitment.

In this episode, Zuleika reveals the most common pre-launch mistakes that doom childcare businesses before they even open. From underestimating costs to skipping market research, learn what to avoid so you can launch with confidence.

Your childcare business name is more than a label — it's a legal asset. In this episode, learn how to choose a name that's marketable, legally protectable, and sets the foundation for your brand. Zuleika covers LLC formation, trademark basics, and common naming mistakes.

One of the biggest decisions you'll make is whether to start a home-based daycare or a center-based program. In this episode, Zuleika breaks down the real differences — costs, licensing, scalability, and lifestyle impact — so you can make the right choice for your situation.

In this powerful interview episode, hear from a veteran childcare director about the real challenges and rewards of participating in NYC's Universal Pre-K program. An honest look at what it takes to maintain quality while navigating government partnerships.

Welcome to Decoding the Childcare Business! In this premiere episode, Zuleika Hines introduces the series and shares her vision for helping aspiring and current childcare business owners build profitable, high-quality programs. Learn what to expect from the show and how it will guide you through every stage of the childcare business journey.